A mission statement seems somewhat nonsensical if it is nothing more than aspirational.

How does a CEO know whether they are reaching closer to, delivering, or failing to deliver their mission statement?

To deconstruct a mission statement from an aspirational snippet into a model that one can work with, I have created the following:

Measuring the Mission © John McMahon

This model is cyclical; arrows going backwards, to reflect this is a living and fluid process.

Conveying that things might not always work.

The wrong measures/OKRs could be being recorded.

Methodologies may be flawed.

The strategies to achieve what the customer wants may need nuance.



John McMahon

John McMahon

Tech, design, business, messaging, and more. Writing about product stuff is a job and a passion.