A mission statement seems somewhat nonsensical if it is nothing more than aspirational.

How does a CEO know whether they are reaching closer to, delivering, or failing to deliver their mission statement?

To deconstruct a mission statement from an aspirational snippet into a model that one can work with, I have created the following:

Measuring the Mission © John McMahon

This model is cyclical; arrows going backwards, to reflect this is a living and fluid process.

Conveying that things might not always work.

The wrong measures/OKRs could be being recorded.

Methodologies may be flawed.

The strategies to achieve what the customer wants may need nuance.

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John McMahon

John McMahon

Tech, design, business, messaging, and more. Writing about product stuff is a job and a passion.