Measuring the Mission
Apr 1, 2021
A mission statement seems somewhat nonsensical if it is nothing more than aspirational.
How does a CEO know whether they are reaching closer to, delivering, or failing to deliver their mission statement?
To deconstruct a mission statement from an aspirational snippet into a model that one can work with, I have created the following:
This model is cyclical; arrows going backwards, to reflect this is a living and fluid process.
Conveying that things might not always work.
The wrong measures/OKRs could be being recorded.
Methodologies may be flawed.
The strategies to achieve what the customer wants may need nuance.
